McKinsey: COVID-19, the effects on customer behaviors are rippling across the B2B landscape. > Further proof of the need to adjust your approach towards customer interactions. We acted early on, through 'Demo in a Box', a remote and virtual demonstration service. https://lnkd.in/dge3WHA
How B2B decision makers are responding to the coronavirus crisis
With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting, the effects on customer behaviors are rippling across the B2B landscape. Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time. The latest results from August 2020 are available soon.